New research explains why.
Much like midcentury modern has overtaken the American home, design homogeneity has descended upon the web. It comes in the form of particular typefaces, notably Georgia and Arial; the use of white and off-white as default background colors; and certain design elements, such as hamburger menus and flat design, that are common enough to be ubiquitous.
This design homogenization has…It’s Not Just You: Websites Really Do All Look the Same Now | by Angela Lashbrook | OneZero
Having started my online life in the late 1990’s (yes, on geocities) the web at that time was a “worldwide wild west” of design, and certainly not all of it was wonderful even by the standards of the time. But there were websites where whimsy and fun, not to mention interactive elements, played a big part. Heck, not that long ago even here on WordPress.com there were off-the-rack themes that were fun or had interesting components, like “Something Fishy” or even the long-lived “Altofocus.” And, yes, I can understand that meeting accessibility standards for these features is a concern. With the web technologies available today, I hope there would be a way to include everyone and still introduce some fun. It might take a bit more work, but wouldn’t it be worth it?
Images: Although I also highlighted the image that appears at the beginning of the original post, it does not appear here in the post, nor does it appear in my site’s Media Library.
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